About Me

With 16 years of diverse experience across small businesses and large corporations, I have honed my expertise in business operations within industries like education, technology, health and fitness, automotive, and finance. For the past six years, I've specialized in digital marketing mostly organic, leveraging skills developed through intensive courses at Social Media College and Copywriting Sarah Turner Academy.

Previously, I managed a successful marketing team for a major international corporation in Australia and New Zealand. During 2020-2022, while continuing my full-time role, I began helping friends and other small businesses with social media marketing. This experience highlighted a significant market gap for small businesses needing reliable and budget-friendly digital marketing solutions.

Now, I focus on working closely with a select group of clients, becoming an integral part of their team. My approach is based on understanding what drives a leader and their company culture, using this insight to tailor marketing strategies that attract their ideal clients. I believe in building long-term, intimate, and successful business relationships.

No fuss, just quality work served straight up.

When you work with me you can expect  

  • Clear, concise communication 

  • An active listener 

  • A high sense of professionalism 

  • A great sense of humour – if you can make me laugh, you’ve won me over

I bring a robust set of skills to the table, including SEO and copywriting expertise, where I craft engaging social media content, emails, blogs, and website copy using proven techniques and tools such as Yoast, Keywords Everywhere, and Uber Suggest. My tech proficiency extends across Google Analytics, Meta, Mail Chimp, HubSpot, Canva, and other platforms, ensuring seamless remote collaboration. Known for my adaptability and integrity, I effortlessly navigate fast-paced environments with flexibility, consistently uphold high standards, and handle sensitive information with utmost care.

I grew up in a large family of six on Sydney’s Northern Beaches and earned a Bachelor of Business Majoring in Human Resources from Griffith University on the Gold Coast. Now living between Sydney and the far NSW south coast, I prefer a slower pace of life. I enjoy bush walks, camping, exploring remote locations, archery, breathwork, yoga, sound healing, and home cooking. Drawing from my journey of self-discovery, I bring a deep understanding of spirituality and personal growth, dedicated to helping others achieve transformation and empowerment.